ProTorqueTools.com is an online marketplace for torque tools from manufacturers J.H. Williams and CDI.

"We developed a site that makes it easier for technical professionals to quickly find what they want and complete their purchase," said Derek Griffin, president, ProTorqueTools.com.  "We've provided a better way to shop for and compare tools: torque wenches, torque multipliers and torque screwdrivers. Delivering a simple shopping experience for complex tools is our strategy."

The initial goal of tool manufacturers J.H. Williams and CDI, part of Snap-on, Inc., was to gain greater web visibility, which led them to Griffin.  Through the process, Griffin established a new business as an online tool distribution company and is now in the top five percent of all distributors for the J.H. Williams Tool Group.

The key to ProTorqueTools.com success is putting all the tools from one search, torque screwdrivers for example, on a single page.  The basics for each tool are provided for easy comparison, but then the user can click to see more detailed information and photography about his choice of tool.  It's more difficult to do this from the standpoint of website logistics, but the user gets the benefit with a simpler interface.

"The difference in our product website versus the rest of the industry is how the user is able to shop," said Griffin.  "Rather than looking at one model at a time and having to go back and forth to determine which model meets a particular need, all similar products are shown together on a single page with the relevant technical specifications.  For example, when viewing dial torque wrenches the user can compare technical specs such as drive size, torque range in foot pounds and Newton meters, as well as tool dimensions."

For more information about ProTorqueTools.com, please visit the site or call 678.253.1130.