The March Membership Meeting with Eric Anderton on the Three Pillars of Powerful Communication introduced important communication techniques and tools that contractors need to know to navigate the full scope of the construction landscape.
Eric’s talk is a step-by-step leadership framework, built by a construction industry expert, that teaches leadership teams how to grow as leaders and communicators. To improve your communication you must concisely, clearly, and consistently focus on three messages: 1. Vision 2. Comfort 3. Direction
Vision: To give vision you must communicate the “why” and the “where”. Why does your company exist (purpose), where is the company going (strategic plan)?
Direction: This involves the “how,” “who,” and “when.” How the project or task is going to get done. Delegation to who is responsible to execute, and deadlines for when it will get done.
Comfort: This is the “secret sauce” of great leaders. The idea of comfort comes from the ancient Roman legions. A “comforter” was an officer who would offer his troops encouragement prior to and in the midst of a battle. He also held them accountable for their assignments and gave them recognition for their accomplishments. So, focus on three messages: “You can do it!” (Encouragement) “Did you do it?” (Accountability) “You did it!” (Recognition)
Eric Anderton has more than two decades of career and entrepreneurial business experience, alongside 25 years of public speaking, small group facilitation, and one-on-one mentoring. He is a trusted leadership advisor, executive mentor, and expert meeting facilitator to construction companies that range in annual revenue from $5m-$1B. Since 2004, he has helped his clients increase profitability by building clear strategic plans, developing their best people, and executing their most important priorities.
Eric’s talks and workshops are packed with inspiring insights and practical tools to help you be a profitable leader, build a profitable business, and live a profitable life.
A recording of the webinar and the slide deck from the webinar is now available. Please contact the SMACNA-Western Washington office at pbovie@smacnaww.org for the link and password to access these resources.
